“Cougar” trend of females chasing more youthful guys a misconception


“Cougar” trend of females chasing more youthful guys a misconception

LONDON (Reuters Life!) – Madonna and Demi Moore might be fuelling talk of a trend that is growing older females from the prowl for more youthful guys but a research on Wednesday stated the sensation for the “cougar” is just a misconception, confined towards the realm of superstars.

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue in the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue in the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

The research of internet dating, because of the University of Wales Institute, Cardiff (UWIC), found women and men continue to be instead old-fashioned in ukrainian dating terms of trying to find their perfect partner.

Women generally look for an adult and, consequently ideally, wealthier guy, in accordance with the UWIC research.

Guys, on the other side hand, desire a young and female that is attractive and frequently choose a much more youthful partner as they on their own age.

The findings, published when you look at the journal Evolution and Human Behavior, disputes the “cougar” trend popularized in television shows and films like “Cougar Town” featuring Courteney Cox and “Sex as well as the City” of females aged over 40 searching for “cubs.”

Psychologist Dr Michael Dunn of UWIC’s Cardiff class of Health Sciences led the research which involved analysing the age choices of 22,000 both women and men making use of online dating services across 14 nations and two spiritual teams.

“A critically important consideration for advertisers on online dating services appears to end up being the chronilogical age of a possible partner,” Dunn stated in a declaration.

He said it had been a commonly held presumption that with the advent of female independence that is financial ladies had been now liberated to target males of every generation, as securing monetary protection from older, wealthier men had been no further a concern.

WOMEN NOT SEEKING “CUBS”

“The transference of female desire from fairly older guys to fairly more youthful guys, it’s been argued, is mirrored by the development of the doll child event,” he said.

“The results of our research challenges these assumptions. Even though there ended up being some social variation in extremes, the outcomes revealed obviously that females across all age ranges and cultures, targeted men either their very own age or older.”

Dunn stated a pattern that is strikingly different of choices had been obvious in males.

Young males, aged 20 to 25, either targeted females their very own age or marginally more youthful.

But as males aged, they obviously indicated a choice for females increasingly more youthful than on their own, with this specific pattern additionally being cross-culturally constant.

“These findings are obviously supportive of evolutionary concept,” Dunn added. “A wide array of proof has revealed that ladies, when it comes to a prospective long-lasting partner, focus a lot more than males on cues indicative of wealth and status and these logically accumulate with age.

“Males conversely focus more intently on real attractiveness cues and they are demonstrably correlated with all the many years of optimum fertility.”

A UWIC launch added: “Madonna and Demi Moore are reported to be affecting a complete brand brand brand new generation of ‘cougar’ ladies who see much younger guys because their objective when searching for a partner that is long-term.

“But this concept associated with the ‘toy-boy’ event is dispelled as a misconception which just exists in the wide world of celebrity in the place of showing actual life.”

The nations mixed up in study had been Australia, Brazil, Britain, Canada, Asia, Greece, Germany, Indonesia, Japan, Kenya, Mexico, Russia, Southern Africa, and Ukraine.

Reporting by Stephen Addison; Editing by Belinda Goldsmith